—Blends with local fruits drive demand amid rising heat BeNewz Report ISLAMABAD: As temperatures rise sharply across Pakistan, watermelon-based juices mixed with locally grown fruits are emerging as a popular and affordable refreshment, especially in urban markets and roadside stalls. Vendors in cities like Lahore, Karachi, and Rawalpindi report a …
Read More »Watermelon crop thrives amid rising summer demand
–Seasonal fruit gains importance as farmers expand acreage and urban demand strengthens BeNewz Report MULTAN: Pakistan’s watermelon crop is gaining traction this summer as rising temperatures boost consumption and farmers expand cultivation across key producing regions. Watermelon, locally known as tarbooz, remains a staple summer fruit due to its affordability …
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