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KARACHI: After years marked by disruption and digital formats, the grandest night in Pakistani entertainment made a dazzling, in-person comeback. The 24th Lux Style Awards (LSAs) concluded its glittering, full-scale ceremony late last night in Karachi, a spectacular event that delivered on its promise to “Mirror the Magic” and celebrate the finest in fashion, film, television, music, and digital creativity.
The evening was a dazzling display, with celebrities stepping onto the red carpet in stunning ensembles, setting a vibrant tone before delivering memorable, high-energy performances. The LSAs served as a much-needed reunion and celebration for the Pakistani creative community, successfully merging traditional star power with the new wave of digital talent. The positive energy radiating from the event has undoubtedly set an optimistic tone for the entertainment industry in the coming year.
While the official, complete list is being compiled, the night’s major wins established several key creative works and performers as the top talents of the year.
The Rise of High-Stakes TV Drama
The television categories saw an emotional sweep, dominated by high-stakes drama serials that reflected a strong year for original, compelling narratives.
The Viewer’s Choice for Best TV Play went to the critically and popularly acclaimed Ishq Murshid (HUM TV). The lead actor of the show, Bilal Abbas Khan, also secured the Viewer’s Choice for Best TV Actor – Male for his performance in the same serial.
In the Critics’ corner, the powerful drama Khaie was a major winner. The Viewer’s Choice for Best TV Actor – Female was awarded to Durefishan Saleem for her performance in Khaie. Her director on the project, Syed Wajahat Hussain, also took home the Best TV Director (Critics’ Choice) award. Meanwhile, the ensemble cast of Zard Patton Ka Bunn (HUM TV) was honored with the Best Ensemble Play (Critics’ Choice). The highly hummable OST, “Chal Diye Tum Kahan” from Kabhi Main Kabhi Tum, was named the Best Original Soundtrack (Viewer’s Choice).
A New Era Dawns for Pakistani Cinema
The film categories recognized a refreshing new wave of Pakistani cinema, characterized by powerful performances and compelling narratives.
The film Nayab was the big winner, securing the Viewer’s Choice award for Best Film. Its director, Umair Nasir Ali, was honored with the Best Film Director (Critics’ Choice) award. Star performer Yumna Zaidi took home the Best Film Actor – Female (Viewer’s Choice) for her compelling work in Nayab. In the male category, Imran Ashraf won the Best Film Actor – Male (Viewer’s Choice) for his role in Kattar Karachi.
Sound, Style, and Digital Influence
The ceremony officially welcomed the digital age, while celebrating the country’s most influential figures in music and fashion.
The music landscape saw Talha Anjum crowned Artist of the Year (Viewer’s Choice) for his popular track “Departure Lane,” and Coke Studio’s massive hit “Jhol” won Song of the Year (Viewer’s Choice). In a major and much-anticipated inaugural award, Junaid Akram was named the first-ever Digital Content Creator of the Year.
In the world of fashion, Maleena Mansoor and Sauban Umais were recognized as the top models, winning Model of the Year – Female and Model of the Year – Male, respectively. The innovative brand Hussain Rehar was celebrated as the Fashion Forward Brand of the Year, and Aleena Naqvi was recognized for her artistry as Best Fashion Photographer.
Honoring the Architects of Culture
The most poignant moments were reserved for the special honors, recognizing careers that shaped the creative landscape:
- Javed Sheikh received a standing ovation as the recipient of the Chairman’s Lifetime Achievement Award, honoring his five decades of monumental work in Film, TV, and Direction.
- Fashion visionary Rizwan Beyg was celebrated with the Lifetime Achievement Award in Fashion for his pioneering designs and dedication to preserving traditional crafts.
- Finally, the Lux Changemaker Award was given to actor and social activist Hamza Ali Abbasi for his compelling use of his platform to drive social and political dialogue.
The 24th LSAs proved to be more than just an awards night—it was a powerful statement about the resilience, creativity, and bright future of Pakistan’s arts and media industries.
